Copywriting is the creation of text for websites
, social media posts or newsletters - the purpose being to create text that advertises and as an extra advantage, also have the right keywords in order to have your webpages or posts show up to the right crowd. Well written copy increases awareness of your products or brand and is there to persuade your potential costumers and clients to choose you or take a specific preferred action.
The recommended minimum word count for a webpage is 300 words.
A good copy legitimises your website and makes your marketing effective.